Overview:Value co-creation in sport management - This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors. This book was published as a special issue of European Sport Management Quarterly.
This book is on page /47df93bdff6ee0e8dc5bc4a08409d9a8/book/1603725649-9781138915053. It was written by the following authors: Herbert Woratschek, Bastian Popp, Chris Horbel. Book Value co-creation in sport management, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Sports Books. The book was published on 2015-07-09 00:00:00. It has 114 pages and is published in Hardback format and weight 386 g. File for download Value co-creation in sport management has PDF format and is called value-co-creation-in-sport-management.pdf. Other books you can download below. Our ilciancino.it site is not responsible for the content of PDF files.
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