Overview:International Cases in the Business of Sport - Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
This book is on page /47df93bdff6ee0e8dc5bc4a08409d9a8/book/1603725648-9781138802452. It was written by the following authors: Simon Chadwick, Dave Arthur, John Beech. Book International Cases in the Business of Sport, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Sports Books, Business, Law, Finance. The book was published on 2017-01-20 00:00:00. It has 264 pages and is published in Paperback format and weight 499 g. File for download International Cases in the Business of Sport has PDF format and is called international-cases-in-the-business-of-sport.pdf. Other books you can download below. Our ilciancino.it site is not responsible for the content of PDF files.
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